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About

Designing for writers and readers.

Gajendra Saroya

I’m Gajendra, a senior product designer based in India. I’ve designed Stck since its start in 2020, from its first research to a platform where thousands of writers and publishers sell their work directly to readers.

I do my best work while a problem is still messy, before anyone is sure whether it’s a design question, a pricing question or an engineering one. I start from what people already do, including the workarounds they invent, and design around that.

On Stck I led the design of Stories, co-led the Pro plan and was the only designer on Comments. I check what’s buildable with engineers as I go, and I stay with the work after launch to see what actually changed.

When I’m not designing, I’m usually traveling, mostly to the mountains for treks and hikes, with a camera close at hand.

Toolkit

What I work with.

Design
Figma, SketchFlows, interface design and handoff to engineering.
Front-end
HTML, CSSI build in code too, including this site.
AI
Claude, ChatGPTFor thinking problems through, writing and editing, and building in code.

Approach

Four things I hold on to.

  1. 01

    Start From Real Behavior

    The best signals are the workarounds people already invented. Stories began as writers stitching chapters together by hand.

  2. 02

    Show Up at the Right Moment

    Offers and controls should appear when someone needs them. That’s why Pro’s strongest prompt sits on the earnings screen.

  3. 03

    Protect the Core Experience

    People come to Stck to read. Comments stay out of the way until a reader goes looking for them.

  4. 04

    Bring Engineers In Early

    I check what’s buildable as I design, and I show rough cuts before asking anyone to agree.